Sharjah Islamic Bank (SIB) recently organized a customer service training program for the staff and call center employees of Sharjah Charity International (SCI) to develop their skills and capabilities as well as enable them to achieve the community and humanitarian goals of the association.
With the theme "Excellence in Customer Service", Sharjah Islamic Bank organized the training to enhance the relations and cooperation between the two organizations.
Contribute to sustainable development
Jassem AlBlooshi, Head of Organisational Excellence at Sharjah Islamic Bank stressed that this training course is part of the bank’s corporate social responsibility initiative that aims to support the capabilities of partners and enable them to achieve their goals in serving the society of the Emirate of Sharjah and the United Arab Emirates. In addition, he emphasized that the capacity-building workshop forms part of the bank’s commitment to contribute to sustainable development in general.
He explained that the "Excellence in Customer Service" training program seeks to raise the standards of customer service of the association and its employees in order for them to provide exceptional service and improve their effectiveness and efficiency in addressing the needs of their customers.
Jassem AlBlooshi added, "Our strategic partnership with Sharjah Charity International has been ongoing for many years, during which we have organized many joint programs and events that contributed to supporting the work of the association and enabled the bank to fulfil its commitment to corporate social responsibility."
He pointed out that the Bank's Training and Development Department has provided, over the past years, many specialized courses to government agencies, and welcomes cooperation from many government institutions and private organizations who wish to benefit from its training programs not only in the fields of banking and finance, but also in administrative and accounting work, customer service, marketing and other specialized fields.
Excellence in providing charitable services
For his part, His Excellency Abdullah Sultan bin Khadim, Executive Director of Sharjah Charity International (SCI) praised Sharjah Islamic Bank’s initiative and efforts in organizing the training program which helped enhance the capabilities of the staff working in the customer service center of the association as well as in raising their motivation and improving the efficiency of their operations. He noted that the training program would help the staff quickly address any concerns and queries from donors and auditors, and in doing so enhance their overall performance and provide the highest standards of customer service.
The Executive Director of Sharjah Charity International stressed the depth of the partnership between the SCI and Sharjah Islamic Bank which have been instrumental in achieving the vision and common goals of both parties to support the charity work of the society, pointing out that the success of the association is the result of its staff being able to do its work property and in addressing problems and concerns effectively.
HE Abdullah Sultan bin Khadim added, "We have great responsibilities towards society, as well as great challenges and commitments that we made before His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of the Emirate of Sharjah, to consolidate the principles of charitable work and empower communities and individuals to advance in accordance with the vision of the association to achieve leadership in the field of sustainable development of humanitarian work.”
Comprehensive course modules
The course topics included introducing the concept of customer service, a detailed explanation of the elements that determine the quality of service provided to customers, how to communicate effectively with customers, dealing with customers efficiently, as well as effectively dealing with dissatisfied customers, and how to convert them into opportunities to develop confidence in the association. In addition, other topics discussed include customer loyalty, learning how to get customer feedback, and many other aspects related to working directly with community members and donors of the association.
Sharjah Islamic Bank continuously strives to provide all electronic services and facilities, which are designed to meet the requirements of the retail and corporate customers during the current period. The bank seeks to support the nation’s efforts to contain the Coronavirus under the slogan " We Commit Until We Succeed,” and aligns with the UAE’s vision 2021, aimed at achieving a competitive and technology based advanced knowledge economy through innovation, along with the bank’s strategy to keep pace with the latest global digital banking technologies.