Prudential BSN Takaful Bhd (PruBSN), the leading family takaful provider in Malaysia which celebrated its 15th anniversary yesterday, will focus on digitising its services to be more efficient and ensuring a safer environment for all.

PruBSN in a statement today said it has always been at the forefront of digital inclusion and the pandemic has accelerated this transformation.

"To facilitate contactless transactions in the new normal and enable sign-ups to be done virtually, the Remote Enrollment Option was created.

"PruBSN has also launched PruBSN Aman, the first mobile application (app) in Malaysia that is built on the takaful foundation with the ta`awun (mutual cooperation) and peer-to-peer (P2P) concept.

The app was also a step change in empowering mutual protection and assistance by making takaful and funeral services more inclusive, transparent and affordable for both Muslims and non-Muslims," it said.

PruBSN has also partnered with the Implementation Coordination Unit in the Prime Minister’s Department to distribute more than 10,000 Microtakaful Jariyah plans to protect underprivileged households in Malaysia.

Since its launch in 2018, this strategic collaboration has benefitted over 66,000 low-income households across the nation.

Over the years, PruBSN’s mission has remained at securing the future of Malaysian families and increasing the takaful penetration in the country through offering innovative solutions built on Islamic values.

"The current pandemic has increased the awareness among the public on the importance of protection, and the plans offered have the objective of providing more health protection that are reasonable and accessible by companies and individuals nationwide," it said.

In conjunction with its 15th anniversary celebration, PruBSN will be running contests and 'rezeki' draws for Malaysians on Pulse by Prudential (Pulse), an all-in-one, artificial intelligence-powered health and wellness app.

Meanwhile, PruBSN chief executive officer Wan Saifulrizal Wan Ismail said the company is committed to providing comprehensive protection, as well as innovative solutions and services to meet the needs of customers particularly during these challenging times.

“We have come a long way since our establishment in 2006. In the past 15 years, the company has been constantly looking at new ways to innovate and enhance its product and service offerings to meet the evolving needs of the customers.

“The past year has been an unprecedented year for all of us. The takaful business penetration rate in Malaysia is still low and far from the national target," he said.

Bank Simpanan Nasional (BSN) chief executive Jay Khairil Jeremy meanwhile said PruBSN was a result of a joint-venture between two financially strong companies, UK-based Prudential plc and BSN that was first established in 2006 through a licence awarded by Bank Negara Malaysia.

"Our aim is to provide customers with opportunities to pursue better and more sustainable takaful plans while helping to support the economy as a whole," he said.